On April 8th, 2025, Heze in Shandong Province, known as the "Peony Capital of China", welcomed the 34th International Peony Culture and Tourism Festival. With the theme of "Flourishing Peonies - Empowered by Technology", the main venue, Caozhou Peony Garden, kicked off a 30 - day peony - viewing feast. As the largest peony - themed park in the world, within the 1,200 - mu flower fields, more than 1,200 varieties and 800,000 peonies are in full bloom. Among them, more than 30 new varieties of "Space Peonies" made their debut. Combined with innovative forms such as holographic night - time tours and immersive cultural experiences, it creates a three - dimensional cultural and tourism experience of "flower - viewing during the day, show - watching at night, and full - immersion throughout the area" for tourists.
This year's Peony Festival is not only a flower - viewing event but also a "magnet" for industrial cooperation. The "Peony Whole Industry Chain Exhibition" set up in the park has attracted more than 120 enterprises to participate, and more than 200 kinds of deep - processed products such as peony seed oil, peony cosmetics, and peony cultural and creative products are on display. According to statistics, the comprehensive output value of Heze's peony industry reached 30 billion yuan in 2024, increasing the income of 100,000 farmers. At the opening ceremony, In the future, blockchain technology will be used to realize the functions of peony seedling traceability and live - streaming e - commerce, promoting the "Heze Peony" brand to the world.
